My Work History

Marketing & Communications Strategist

Responsible for creating and executing high-level marketing strategies for MRU's revenue-generating departments.

Mount Royal University

2017-Current - Calgary, AB

Freelance Consultant

Provide marketing strategy and design services for small businesses.

van der Zande Consulting

2012-Current - Calgary, AB

Farm Credit Canada

Brand Management Division
2009-2012 - Regina, SK

Program Manager

Lead project manager for the planning and launch of Agriculture More Than Ever, a multimillion-dollar marketing initiative. Click here to read more about this project.

Brand Business Partner

Responsible for managing FCC’s advertising activities and supporting other corporate marketing initiatives.

University of
Northern British Columbia

Office of Communications
2002-2008 - Prince George, BC

Publications Officer

Responsible for raising the profile of UNBC and communicating its brand regionally, nationally, and internationally. Played an integral role in improving the quality and effectiveness of UNBC’s marketing strategy, contributing to a 19% increase in registered students from 2002 to 2008.   Click here to view work samples.

Won four major awards from the Canadian Council for the Advancement of Education (Prix D'Excellence):

  • Gold: Best Newsletter (2007)
  • Silver: Best Institutional Homepage (2008)
  • Silver: Best Program: Individual School or Small Shop (2007)
  • Silver: Best Program or Department Website (2007)

University of
Northern British Columbia

Department of Continuing Studies
2004-2009 - Prince George, BC


Taught an introductory course in Adobe InDesign. Designed the curriculum and delivered the course annually for four years. Required leadership and strong interpersonal skills. Consistently received positive course evaluations from students.

Renaissance i Media  

2000-2002 - Tokyo, Japan

Senior Designer

Provided creative direction and designed websites for Japanese and multinational clients. Assessed client needs and presented concepts and final work. Adapted to the Japanese business culture.

RLG net Performance  

1999-2000 - Vancouver, BC

Lead Designer

Designed user interfaces for online performance measurement applications. Trained junior web designers and HTML programmers. Provided creative direction to technical development teams.

Emerge Online

1998-1999 - Vancouver, BC

Web Designer & Lead HTML Programmer

Designed websites for medium and large organizations. Developed HTML templates for complex websites and provided direction to production programmers.